Nowadays, white is the only solution to being beautiful. People are living with the belief that if the facial skin is white or rosy red, then only that person is beautiful. Due to this misconception, skin whitening or skin lightening creams are being introduced. There are fairness advertisements on televisions, online and hoardings et-cetera. The world is shifting and changing the definition of being beautiful to being fair.
Fair complexion is attained naturally due to many reasons, such as:
Studies have shown that people are attracted to people with whiter facial skin. People with rosy red and white skin are considered to be naturally pretty, but this is a mere belief and not an absolute truth. It leads to racism which encourages racial advertisements, racial discrimination and racial abuse. Discrimination has made the world a horrible place, filled with war and hatred.
These skin creams support the idea of discrimination, based on the color of the skin, encouraging more hatred towards others. The white folk use tanning solutions or natural tanning by sitting under the Sun to darken their skin. This contradiction makes everyone confused and question themselves, “Is skin color really matters?” Taking care of one’s skin is different from making the skin white and shall not be confused with one another. Artificial whitening creams not only harm your own skin, but also harm the environment. These are not environment or at time, skin friendly, causing adverse side effects, at times, permanent effects as well. Individuals should protest against racism and such creams which claim to make you pretty by making you white.